The Tree Is Not a Bicycle Rack

Inside the film.

The seventy-second spot follows a cyclist who first places an exaggeratedly large U-lock around a prop tree. A documentary-style camera then follows the lock like a stubborn animal to a neutral bicycle stand, while the tree comically loosens its tense branches. The setting, message and greening initiative are entirely invented and represent no actual municipal rule.

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Source & disclosures

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