Thirty Apples Stopped at Once

Inside the film.

This 60-second loading-safety campaign uses thirty unbranded scarlet apples and a turquoise transport crate with one empty compartment. When worker Na Su-bin steadies the crate at the bottom of a ramp, twenty-nine apples bounce into their compartments; the last bounces once on her helmet before landing in the empty centre. It promotes no real market or organisation: the generated stop-and-start scenes communicate the simple act of giving each object a place first.

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