Mend the Stitch

Inside the film.

The seventy-five-second spot shows a delivery jacket, a party dress and a child's trousers repaired with the same thread, without presenting a real service. Directed footage in the invented town of Paris-sur-Rive is joined by controlled generative transitions; human craftspeople validate the sewing gestures and sustainability messages.

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A record beyond the initial investment.

Source & disclosures

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